Social change has given more people a reason to care about climate change but they’re failing to do much about it. How do we empower people whilst also providing the tools, and how could a green bank platform be the answer?
The result is a digital banking brand with a conscience. As an institution, an individual and a collective Enizen take responsibility for their impact on the planet. Once we’d agreed the positioning the name Enizen was created from the ideology of an ‘Environmental Citizen’. The identity therefore needed to reflect the individuality of each citizen but reflect the strength of many coming together to make a change. Unique fingerprints were created as a major part of the brand eco-system to work alongside a sincere yet playful tone of voice.
Social change has given more people a reason to care about climate change but they’re failing to do much about it. How do we empower people whilst also providing the tools, and how could a green bank platform be the answer?
The result is a digital banking brand with a conscience. As an institution, an individual and a collective Enizen take responsibility for their impact on the planet. Once we’d agreed the positioning the name Enizen was created from the ideology of an ‘Environmental Citizen’. The identity therefore needed to reflect the individuality of each citizen but reflect the strength of many coming together to make a change. Unique fingerprints were created as a major part of the brand eco-system to work alongside a sincere yet playful tone of voice.
Social change has given more people a reason to care about climate change but they’re failing to do much about it. How do we empower people whilst also providing the tools, and how could a green bank platform be the answer?
The result is a digital banking brand with a conscience. As an institution, an individual and a collective Enizen take responsibility for their impact on the planet. Once we’d agreed the positioning the name Enizen was created from the ideology of an ‘Environmental Citizen’. The identity therefore needed to reflect the individuality of each citizen but reflect the strength of many coming together to make a change. Unique fingerprints were created as a major part of the brand eco-system to work alongside a sincere yet playful tone of voice.
Services
Services
Strategy, Naming, Brand Identity, Illustration, Social Media
Strategy, Naming, Brand Identity, Illustration, Social Media
Collaborators
Collaborators
The Yard Creative
The Yard Creative
If you’d like to get in touch about a future project or
just chat design, please don’t hesitate to reach out. There’s no project too big or small, I’d love to chat!
Available for work
Let's Work Together.
If you’d like to get in touch about a future project or
just chat design, please don’t hesitate to reach out. There’s no project too big or small, I’d love to chat!
Available for work
Let's Work Together.
If you’d like to get in touch about a future project or
just chat design, please don’t hesitate to reach out. There’s no project too big or small, I’d love to chat!
Available for work
Let's Work Together.
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