Breaking the mould of traditional healthcare companies branding, showing that we’re caring for a person and not just a policy holder. We focused on merging the two sides of the organisation and consolidating their suite of sub-products and digital services into one, cohesive brand identity and website solution.
Our solution focused on the shape and movement of a single DNA helix representing the qualities - protective, flexible, proactive, dynamic, all encompassing - that the brand is known for.
Breaking the mould of traditional healthcare companies branding, showing that we’re caring for a person and not just a policy holder. We focused on merging the two sides of the organisation and consolidating their suite of sub-products and digital services into one, cohesive brand identity and website solution.
Our solution focused on the shape and movement of a single DNA helix representing the qualities - protective, flexible, proactive, dynamic, all encompassing - that the brand is known for.
Breaking the mould of traditional healthcare companies branding, showing that we’re caring for a person and not just a policy holder. We focused on merging the two sides of the organisation and consolidating their suite of sub-products and digital services into one, cohesive brand identity and website solution.
Our solution focused on the shape and movement of a single DNA helix representing the qualities - protective, flexible, proactive, dynamic, all encompassing - that the brand is known for.
Services
Services
Brand Identity, Stationery, Social Media, Signage, Web UX and Design
Brand Identity, Stationery, Social Media, Signage, Web UX and Design
Collaborators
Collaborators
Ascend Studio
Ascend Studio













If you’d like to get in touch about a future project or
just chat design, please don’t hesitate to reach out. There’s no project too big or small, I’d love to chat!
Available for work
Let's Work Together.
If you’d like to get in touch about a future project or
just chat design, please don’t hesitate to reach out. There’s no project too big or small, I’d love to chat!
Available for work
Let's Work Together.
If you’d like to get in touch about a future project or
just chat design, please don’t hesitate to reach out. There’s no project too big or small, I’d love to chat!
Available for work
Let's Work Together.
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